It has been quite some time since a ReviewMe review has been ordered here, but TextAdapt ordered one and asked that I write about their service, and asked me to use it to give them further insight about what I think of their services. Personally, when someone goes out of their way to ask you to try their product or service, for free, it shows that they truly want your insight and feedback about what you think.

About TextAdapt
After delving a little deeper into the TextAdapt website, it is extremely obvious as to what the founders are looking to accomplish.
TextAdapt was founded by two friends who set out to perfect the way ads are delivered online. Frustrated with irrelevant and annoying ads that promise results but rarely deliver them, these two entrepreneurs realized that no system existed that actually collected and utilized the data readily available about performance of campaigns. Thus TextAdapt was born.
The idea behind the TextAdapt system is basic, yet very effective. If they can manage to perfect their idea, they will be very well off in the online business world.
Another very interesting thing that was mentioned me prior to this review, was some of the other services that they provide. Bob explained that:
we basically are able to place ads dynamically to find where the highest site conversion rate for the advertiser is achieved. We also manage bloggers’ affiliate programs so that you can make money off of affiliate sales and you don’t have to worry about the day-to-day operational grind involved with having an affiliate program.
To many people, this service is a goldmine. Personally, I enjoy testing various ad positions, sizes, types, but many people are either too lazy, or too busy to deal with these tests that can make or break their online incomes. The ability for TextAdapt to provide this service, definitely proves that it will be worth your while to use the service.

Before reading into their website, I figured that the logo was just that… another logo design. However, there is some meaning tucked within their logo. Personally, I enjoy when companies are able to incorporate some type of meaning behind their design, and TextAdapt did just that. If you take a look at the About TextAdapt page, you will realize just what their logo represents.
The TextAdapt Logo – Each stripe from our logo represents one of our core principles: perform, adapt, customize, and simplify. Frustrated with the offering of today’s online ad systems, we built TextAdapt around the idea that advertisers and content providers could work together to maximize one another’s end goal. Through TextAdapt, advertisers deliver more effective ads through our performance-based system, and content providers maximize the value of their content without losing readers through our simple and customizable ads that adapt to the places they perform best on.
Similarly, they offer various explanations about their Technology, and the validity and ability to perfect performance.
What I Like
With all the services popping up today that offer less than required service, but require some kind of payment, it is great to notice a service with such great potential as TextAdapt… and it’s free!
Also, everything on their interface is right in front of you which makes navigation trivial. Especially as a new service, allowing your viewers instant access to the tools you offer suggests you are there to help them.

Another thing I like, is that the co-founders of TextAdapt provide a background of who they are, and why they are going to make this website succeed.
Who exactly are we?
With his expertise in database systems, Jan developed the technology behind TextAdapt. Jan has over 6 years experience delivering technology systems for the Financial Services, E-Commerce , Identity Protection, and Robotics industries. Jan recieved his BS in Computer Science from Georgetown University.
Bob brings the business side to the equation, bridging the gap between marketing and financial return. Beginning his career in banking, he quickly moved into online marketing by consulting and driving marketing efforts for several startups, a university and a Fortune 100 company. Bob received his BS from Georgetown and his MBA from the University of Chicago with concentrations in finance, marketing, and entrepreneurship…
This is a small excerpt of their qualifications, while you can read the complete list on their About page.
Potential Changes
At times, the font can be a little difficult to read, so I would recommend a different font face and a slightly larger size. One thing you need to realize is that not everyone has great eyes and you do not want your readers to have to squint to read your material. On the same hand, you do not want your font to be size 18 for your entire site. I would recommend Arial or Tahoma, and probably size 12 font (it might be, but with my resolution it looks as though it might be set at 10px).
Also, I tested the contact form, and the nav bar (advertisers, publishers, about, technology, contact) became vertical based as opposed to horizontal. A quick page refresh fixed the issue, but it might be something to look into fixing.
Lastly, there is not title on your For Publishers and For Advertisers pages, as they are simply listed as Untitled Page. I can only imagine that this was something that was looked over as content was being developed, as it has happened to me more times than I remember. Very quick and easy fix.

Overall
Overall, the website is very easy to navigate, has ample information for interested advertisers and publishers, but I can imagine it being difficult for some people to read.

Give TextAdapt a try. Not only is it free, but the number of services they offer to help increase your traffic and make you money online are enough to make you satisfied with their services.
Try it now!