As some people would say, “going viral” is one of the most important things that could happen to a blog or website. If something goes viral, it spreads incredibly fast, and to a large audience. This is tremendously valuable, because if you have an idea or a website and you generate an extreme amount of traffic, the potential for earnings is unlimited. Of course going viral, or any part of the success is very difficult to achieve, but there are a lot of reasons why you should at least attempt to accomplish this. Even if you are not looking to make money, the amount of exposure you can and would generate from doing something like this is phenomenal.

1. The Chain Link Theory

There are different estimations as to the exact number of contacts each person has, but if you excite one person, they are likely to pass your work or ideas onto someone else. I read that in some industries, the average contact for one person, is 50 people. Therefore, if you positively effect one person, it is likely that as many as 50 people will soon hear about it. Of course I like to bring hypothetical examples to the table, but if we associate that throughout 4-5 levels of this, assuming that for each level the number of people who receive this information is cut in half each time, the results are almost unreal. As I said, this is hypothetical, but again, look at the success stories from people who have reached the front page on Digg? Back to the example… If that plays out correctly, in the end you would have just reached your story to an approximate 75,000 people (50 x 25 x 12 x 5). People have power.

2. You Never Know Who You Reach

Similar to the first example, when you achieve this success, you are just trying to get your article known. However, imagine if you write some brilliant content and a very influential person likes it and decides to write about it. Of course, big bloggers stick together so it becomes an instant hit throughout the blogo-sphere, and could turn that hypothetical 75,000 people into a much larger number. Like I said, this is extremely difficult to achieve, and is something I have achieved only on the smallest level, but it is definitely something that all bloggers should strive for.

3. Continuous Stream Of Exposure

Similar to the other reasons, continuous exposure is a definite positive. If you can successfully “go viral” or achieve similar success, you will reap the benefits for some time into the future. As the figures are more significant on the people who have less success to begin with, but because of Digg exposure or something similar, blogs that are less than 6 months old have been sold for upwards of $15,000. Likewise, blogs that have less than 100 RSS subscribers, have seen increases in their counts as large as 1000% because of their viral success. What this means is that it is possible. If you are fortunate enough to reach this level of success, the boundaries are limitless.

Wrap Up

If you scroll to the end of my posts, I generally write a small overview of what was covered. All you need to know here is that people are powerful. If you know people, or if you know people who know people, it will be a lot easier to become successful that if you fly solo. Make friends in your industry and create lasting relationships. You will be rewarded.

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