Sep 15 2007
Blogging: Benefits vs. Hassles (Part 1)
Bloggers run into various problems and benefits when they go on their way in their careers. Some people view blogging as a waste of time and find better ways to network or communicate their ideas and products with others. However, there are some people who make their living online and can explain to you that it is extremely beneficial to blog and be able to do so from their home. Aside from the obvious facts about blogging, there are many reasons as to why blogging is beneficial not only to the blogger, but to their readers as well. In most cases, there seem to be more benefits to blogging than there are hassles if you have enough time to do so.
Benefits
The main idea of blogging is because you wish to teach or present your information and ideas to others. If you enjoyed writing but did not care if anybody read your work, you would simply publish your articles or posts in a word document and leave them on your computer for you to read. However, you want your material to be read and you want your e-voice to be heard. This is where the benefit of blogging plays a role.
1. Simplicity
Purchase a domain, buy some hosting, download blog software. For under $20 and a matter of minutes, your “business” can have a website up and running. I don’t really have to go into detail with how simple it is to create a blog or a business, but this reason is why there are so many online businesses appearing now. I cannot stress this point enough. Anybody, anywhere, at any time can make a website and have it up and running in minutes for anybody, anywhere, any time to read their material. I will explain this a little more in the 4th point.
2. Community Interaction
One you get up and running, you want to be heard. As you write content, you are essentially interacting with a community. You are publishing content so those people who are interested can read it. If you are a business blog, it is a great way to network and share your knowledge with an extremely large viewer base. Community interaction is the sole reason that there are so many businesses appearing now. It is extremely easy to be heard, and that is a very cheap way of marketing; word of mouth.
3. Extremely Cost Efficient
As I mentioned above, for less than $20 you can have a website up and running in a matter of minutes. Along with that, if your content is produced well (whether it be written, images, photography), your chances of thriving greatly exceed those of the people who copy content. Another reason that this is so beneficial and efficient, is if you become well known in your industry, word travels extremely fast and that is free advertising. Pretty cool that just doing what you do well will bring more people to your website because other people enjoy your material.
4. Instantaneous
Aside from being easy to use and cost effective, the second you publish your information in New York, it can be viewed in China, Australia, Canada, etc. This is common knowledge to many people, but you would be surprised how second nature this has become, yet how essential this is to an online business. This can make or break you.
What Does This All Mean?
Make the most of your opportunities. If a great opportunity presents itself to you, take advantage of it. I recently published an article about how to create a million dollar idea. These concepts are very similar, and the advantages of blogging for a small business or a sole proprietor far exceed the hassles if you ask me. Stay tuned for part 2 of the series where I will highlight the hassles of blogging.
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