Archive for the 'Monetization' Category

Sep 28 2007

When Does Monetization Begin Deteriorating A Blog?

Published by Jeremy under Monetization, Blogging

Almost all bloggers want it, and many of these bloggers will do anything they can to get it. Money. However, a large quantity of these people are unsure of what they are doing to their brand and readership when they plaster their blog with advertisements, both within, and around their content. First off, the majority of readers do not find your site because they heard it has a lot of advertisements. People are attracted because they are interested in reading the content you have to offer. Once that becomes diluted, the experience that one should receive from reading your blog becomes far less than it would be if you properly, or even under monetized your blog.

The Obvious Ways

Of course there are ways when advertising becomes extremely annoying. If you have browsed through a number of websites, I can personally guarantee you have seen a few of the following examples.

Overbearing AdSense

The first culprit is the overbearing AdSense ads. You have a layout which is easy on the eyes, but people think their advertisements will have a higher CTR if their advertisements stick out more. Unfortunately, some people actually have advertisements that look like this. It doesn’t take an expert to realize that this is extremely annoying and it makes your experience much more overbearing than it has to be. Personally, when I come across a website with advertisements like these, I wonder why they decided to do something that takes away from the readers experience. After all, isn’t blogging about the production and portrayal of knowledge for your readers? Of course you can still make money, just be smart about it.

Overbearing AdSense, Part 2

Another way which can be equally annoying at times, are those websites that put 2-3 large AdSense blocks within every post. We all understand you want to make money, but when you have to read through the advertisements because you aren’t sure if it is actually what they typed or an advertisement, there is a problem.

Overbearing AdSense, part 3

Similarly, another largely annoying factor is when somebody has their sidebar filled with advertising. Don’t these people understand that the CTR on the skyscraper ads is much lower than that of the others?

The Not So Obvious Ways

I realize with Kontera that you cannot control which words are picked for advertising. However, if your website is not receiving a substantial amount of traffic, there is a good chance this will be extremely annoying. Even if you are getting a lot of traffic, this method can be a large hassle to your readers.

Annoying Kontera

Again, I am sure you have seen blogs like this as well. Not only is it annoying when you hover over each of these words, but if you are trying to click on an outgoing link (making money online in the example to the left), it is definitely more of a hassle than it should be. Granted you may be getting a couple clicks here and there from genuine consumers, but many of the clicks will be accidental and will most likely anger your readership. I don’t know about you, but my goal in blogging is not to turn my readers against me. If you notice that Kontera is linking too many words, turn it off. You might even see your readership increase, and you will probably get a few nice comments from your current readers as well.

What You Should Learn

When you are monetizing your blog, make sure you do so in a moderate fashion. If you implement a new form of advertising and notice a decrease in revenue or readership, make changes. When monetizing, you will most likely be working at improving your CTR. However, try to improve your reader’s experience as well.

If you are having a hard time making money as is, turn off all advertising for awhile and see if your traffic increases. If that happens, then you can slowly re-implement advertising. As you have heard time and time again, do not put all your eggs in one basket.

If you see yourself struggling with traffic, I have just the opportunity for you. Free, easy, and effective. Check it out!

One response so far

Sep 21 2007

Newest Craze - DealDotCom

Published by Jeremy under Make Money, Monetization

I realize I am a little late, but I figured I would mix it up a little bit. Nearly every blog I read in the past week posted about DealDotCom. I figured I would give it a break for a few days, then write a post about it! I have read nothing but good things about this program, and I believe it will actually work. I hope I haven’t been made into a liar, because I believed AGLOCO would actually work too, and I have not read one thing about a member being paid yet. We’ll have to wait and see about that one.

Anyways, DDC is a great opportunity no matter who you are. Webmaster, blogger, entrepreneur, or an internet user in general. The products they sell are dirt cheap, and this program is very similar to Woot! as they have a new product each day.

Why Join DDC?

There are many different reasons to join DealDotCom. First of all, if you have a website, it is very easy to present your link and allow other people to signup. On top of that, they offer a pretty hefty referral system:

Whenever you refer someone to DealDotCom via your handy-dandy affiliate link, you get paid 35% of DealDotCom’s profit for every item that they buy. If someone you referred to DealDotCom refers someone else, you get paid 15% of DealDotCom’s profit every time they buy something for the rest of your life.

If I didn’t read anything else about this opportunity, that would have sold me on it. Another interesting thing is their range of products. In the first few days I have seen products ranging from $1 to over $100. Each of these deals are extremely cheap according to the original cost as well.

They also have a DealDotCom Blog where they outline past offers, and explain other promotions they are running with their website. The newest promotion is an advertising/infomercial contest. Whoever creates the most unique infomercial for DDC will earn themselves $1000. Pretty hefty reward for a simple infomercial.

If you like contests but do not have the means or time to make an infomercial for DDC, you can enter my Win Something For Nothing contest in a matter of minutes.

- Click here to sign up for DealDotCom -

2 responses so far

Jun 16 2007

3 Essential Reasons Why You Need To Use AdSense Channels

Published by Jeremy under Monetization

Before I created Online Cash Flow, I never thought of using channels. This is because I had one blog, and did not track my traffic very extensively. However, now that I have realized the importance of knowing your traffic and what is producing, I cannot believe I did not do this before. I will explain how I use channels, and how beneficial they can be to any blogger, whether you have one blog, or multiples.

What Are They And How Do I Do It?

AdSense channels are an easy way to keep everything organized. They are very easy to setup, and you can see below exactly where you need to be. All you have to do is get into your AdSense dashboard, and then navigate your way to the Channels tab.

AdSense channels are essential, and you will soon understand why.

1. Singular Importance

For those who have one blog, the use of channels can be vital in many different ways. First of all, you can track each individual advertisement blog and see how well it is performing from impressions to earnings. As you can see below, I have broken down my channels into the various blocks, and it is very easy to keep track of how each ad code is performing.

When I first started blogging, I was not really intrigued by the performance of my advertisements, I was just interested in seeing the earnings. However, it is hard to improve something when you are unsure of what is not working properly. If you notice a certain advertisement is receiving a large amount of impressions, but is not getting any clicks continuously, that could be a sign that you should remove that ad from your site. Either it is poorly blended, or set in a bad location, but that way you can understand what you can maneuver and essentially how you can maximize your income using AdSense.

2. Multiple Necessity

After understanding the importance if you only run one website, imagine if you had multiple sites with advertisements. As you all may know, you can run the same AdSense account advertisements on multiple blogs. When doing this, I would 100% recommend using channels so you know where your advertisements are being shown, and what is getting clicked on. If you are getting massive clicks from one website, you might want to take into consideration how you set those ads up, and try to do something similar.

Does It Get Easier?

Yes it does. In order to properly and efficiently implement these advertisements to your posts, I would recommend using the same plugin I have been using. AdSense Deluxe is a great plugin, and it is very easy to setup. I prefer to keep everything organized, so I have named the plugin blocks the same names as the channels. However, you can set it up in whichever way you prefer. Another great thing I learned, is the ability to wrap the text around the advertisement. In order to do this, you must include a table. I have provided the HTML code I use to implement ads, so that the text can be wrapped and everything fits very nicely.

<table align=”right”>
<tr>
<td><!–ADSENSE–></td>
</tr>
</table>

As you can see, I have chosen to right align my advertisements, and you can place this code anywhere you want for your ads to appear. Also, you can change the alignment, and mess around with the other settings to fully optimize your ad placement.

Wrap It Up

If you do not already, I would recommend using channels. It is never too late to start, and you can begin tracking your income down to the ad block as soon as you set these channels up.

3. Essential Note: If you already have AdSense code and you create channels, the ad blocks WILL NOT automatically bind to these channels. For instance, you have a 250×250 ad block on your site. You create a channel for these 250×250 ad blocks and think everything is golden. Incorrect. You must go through the advertisement walk through again and copy the new code which will have a line of text that is similar to: google_ad_channel = “0324205531″; - This line of text is what assures you that the statistics are being tracked directly to the channel you have chosen. I figured I would throw that in, because I made the same mistake when I first started using channels. AdSense channels are one of the quickest and easiest ways to track your earnings. If you are not using them currently, I would recommend setting them up. Easy to use, and more beneficial than you can imagine.

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Jun 12 2007

Why Use AdSense?

Published by Jeremy under Monetization

Lately I have been reading more and more about people wondering if AdSense is really worth their time and efforts. Some people wonder if using AdSense will annoy their readers and decrease their traffic numbers. With the sheer number of blogs that are being made for the sole purpose to make money now, almost everybody is using at least some form of monetization. The difference between these bloggers and you, is that you know that content is everything in the blogging world.

A comment from one of my readers explained a lot of people’s thoughts and worries:

I am seriously thinking about monetizing my blog. At least for a little bit, with Adsense. I’m just scared about alienating my viewership. :( Decisions, decisions.

The main thing that readers care about when viewing your site is that your ads are well blended. Below you will find a few tips on bad vs. good blending techniques.

Bad

This may be a little overkill, but I hope you understand the point. If I were to put these advertisements on my page, yes people would notice them, but they would be very annoying and they would most likely upset my readers. It is advertisements like these that you should definitely stay away from when you decide to monetize your blog.

Good

As you can see, the difference is immense. Not only are they blended well, but many people who are uninterested will skim over the advertisements and they will not be bothered as they do not interfere with the content. One thing I would recommend is to use the same colors, as you have seen. Also try to use the same font base, or as close as you can get so that your readers are not upset.

I would have to say that if you properly blend your advertisements and make sure they are not a hassle to your readers, you have no reason to not monetize your blog. More information to come about blending advertisements and the implementation of other blog monetization.

4 responses so far