Archive for the 'SEO' Category

Nov 09 2007

Creating Value - Increase Page Rank

Published by Jeremy under SEO, Blogging

As I have been explaining page rank a little more in the past few weeks, it should become more important to you the value behind these simple numbers. You would be very surprised the amount of exposure you get and the amount of interest advertisers show when you explain that you are page rank 3 instead of page rank 0. Not only does page rank show that you are working to become more well known in the blogosphere, but many times it shows stability and the fact that you have been around for at least a few months. It is the people that steadily increase over time that realize the importance of improvement within this arena.

I wrote a short list of 5 Ways to Increase Google Page Rank, but I would like to expand on that a little bit, and even use some of the tips I will be explaining.

Ways To Increase Page Rank

  1. Use Creative Titles - If you have a killer article, but a dud of a title, what you are essentially doing is pushing potential readers away. Be creative and attractive when you are writing your titles. Sometimes this may be extremely difficult, but you want to do your best to make readers want to read your content.
  2. Use Lists - Including lists into your posts, or even having a list as the exclusive post is a great way to gain interest. Think about yourself… When I go to a website looking for tips and tricks, I find it much more interesting where they write it out generally speaking and allow me to skim. Lists are easy to generate, and easy to read. Use them!
  3. Links To/From Related Websites - This is a great way to not only help fellow bloggers out, but often times you will be helped as well. It is very easy, and can take a matter of seconds. On top of that, other bloggers can provide additional content for your readers.
  4. Revitalize Older Posts - If you had an old post that was fairly popular, bring it back to life. Not many readers will remember that you wrote almost the same material before, and some have probably forgotten that you wrote that in the first place. If it was useful then, there is a good chance it is still useful now.
  5. Link To Old Posts - This also takes a matter of seconds, and sometimes even helps you generate new ideas for posts. As I wrote yesterday about page rank, it was a great way to incorporate tips to help you increase page rank (see how easy that was!).
  6. Create A “Top 10″ List - This does not have to be Top 10, but compile a list of your favorite or most popular posts that you have written. If they are popular, there is generally a good reason why that is. Make this information readily available to everyone, and you should see increased exposure overall. Stay tuned, this may be coming to an OnlineCashFlow.org near you!
  7. Join Forums - This may seem annoying, but there are plenty of forums out there that can be extremely helpful to you regardless of your interest. Blogger, webmaster, affiliate marketer, development, gaming. Anything you want, there is a forum for you, and many times there are multiple forums for each niche. Digital Point, Webmaster-Talk, The Webmaster Forums, TechCrunch Forums, VN Boards - All great places to become known.
  8. Consistent Content - As I have stressed time and time again, the creation of unique content is extremely important when trying to increase your rankings.

As you may have noticed, implementing these things within your posts can be extremely easy. In fact, within this post, I was able to include at least 4 or 5 of the 8 items within this list. All that means is that you can easily do it, and if you consistently use these great tips, you will see an increase in your page rank as time goes on.

Have a great weekend!

5 responses so far

Nov 08 2007

Does PageRank Actually Matter?

Published by Jeremy under SEO, Blogging

Due to the current state of the internet and blogging community, many people are wondering if this PR thing actually holds any meaning. Personally, I am a firm believer that page rank has a big influence on the value not only of your website or blog, but the amount of money your advertising space is worth. Of course these may seem like obvious reasons to increase page rank, but some people are questioning the reliability of this feature for multiple reasons. Not only were a lot of people’s PR numbers chopped down, but many also question if the future of page rank holds any real meaning.

So… Does PR Matter?

I’m not sure if people are attracted to bigger things (namely numbers, people!), but almost anywhere you look people are willing to pay more for higher PR advertising. First of all, many advertisers are willing to pay a premium for a higher page rank. As the rank gets higher, the cost of advertising does as well, except exponentially.

Not only that, but as I have written about before, there are website value calculators that have a very high weight on page rank as well. Less than a month ago, I wrote about how Online Cash Flow was worth $916 according to the CyberWyre calculator.

Now, a month later and with PR3 instead of PR0, it values Online Cash Flow at nearly $2,600!

I realize this is simply a calculator that places different weights on various components of your statistics, but I believe that page rank is still a viable determinant in advertising and overall blog worth.

If you look at domain sales, you will find that generally speaking, the higher the page rank the more expensive. This is not a coincidence.

With that being said, increasing page rank is something that you should definitely strive to do as a blogger, and if you wish to increase to either your blog or your affiliate links, research before you buy. Do not fall into the common misconception that high page rank is great, unless they have other statistics to backup their claims of greatness.

Interested in ways to increase your page rank? Check back tomorrow… :)

No responses yet

Oct 31 2007

The Long Awaited Page Rank Update

Published by Jeremy under SEO, Blogging

After a lot of discussion and many different opinions as to what was going to happen with page rank, it has been updated. Even I was wondering about the return or new update of page rank, but I was not let down. Although some people believe PR status has been diluted because of selling links and everything, I disagree. If you notice, not every active blogger’s page rank increased. In fact, some took a dive, but please do not directly correlate page rank to success.

So, How Did Online Cash Flow Do?

I was very excited to see that the page rank of my blog has gone from 0 to 3! Of course I was expecting a higher rank, but like it stated there was not a 100% chance of that PR4 occurring. Still, I am very happy with the success and growth of this blog.

Page Rank 3!

I checked at a few different sites to make sure, and saw similar results throughout.

What Does A Page Rank Of 3 Mean?

Well, after a little research at www.checkpagerank.com, I noticed a few very interesting things. First of all, John Chow, one of the more influential bloggers in the make money niche, only has a PR4 blog! Problogger is sitting with a great PR6, but there were a few statistics that interested me. A number of blogs that receive substantial traffic, are right around my page rank. Of course I get a decent amount of traffic, but nothing like John Cow or Net Business Blog. Both of those bloggers also have a page rank of 3. Anyways, let’s hope that this PR increase fares well and helps increase traffic and grows the Online Cash Flow community.

Personal Page Rank Opinions

The main reason for the drop in page rank on a number of people’s websites, was because they were selling links. Because of that, a variety of people believed that the page rank status was diluted and would not hold a significant meaning anymore. I disagree with that, and here is why. If you were selling links, your page rank was hacked. If you sold links discreetly or not at all, your page rank increased (if you were taking the proper measures to do so) and I believe that page rank holds more significance now with the threat of decreasing due to selling links. It will be a lot more difficult to increase now unless you are doing it properly or being discreet. Either way, I am excited with the update and hope to see increases in the future.

Did anybody else see changes in their page ranks?

3 responses so far

Oct 08 2007

Page Rank Update: Where Are You?

Published by Jeremy under Traffic, SEO

I’m not going to get into the specificity of how it is determined and the various equations associated with it, but I will provide a little insight and information I have compiled about when, if ever, the update will come. Generally, I have read that page rank (PR) is updated about every 3 months. However, it has been nearly 6 months since the last PR update. After reading an article about Page Rank, they explained a few very interesting facts.

As of October 07th, there has not been a Toolbar PR export for 160 day(s). The longest time between toolbar PR exports recorded in the below Page Rank Export List was 122 days (Oct 19/2005 to Feb 18/2006).

Intriguing? Many webmasters are baffled and some, like myself, are frustrated with this delay and/or termination of the page rank system.

Why Does This Irritate Many?

The effects page rank has on blogging go far beyond the surface. First of all, advertising is sold sometimes on the complete basis of page rank alone. If you notice, the websites making the most revenue have the highest page rank. Coincidence? Definitely not.

There is even some speculation that the page rank system and update is being terminated, or indefinitely paused. One of the most prominent reasons of this may be due to Google’s animosity towards the purchasing of text link ads to improve search results, which directly increases page rank.

Okay… When?

The sad thing is, nobody knows for sure what is going to happen yet. Until Google directly publishes information about whether or not they will update, or if there is even another update coming, it is a shot in the dark as to what is going to happen in the future. Personally, I am optimistic and hoping for a great update, as the only way to go from PR0 is up.

I wrote a post about a tool that can predict page rank, which was interesting, but I can only hope that it goes through.

Honestly, I am not very good at SEO or working to increase page rank or other statistics. However, seeing this potential new rank is very interesting, because some BIG bloggers are only at a page rank of 5 or 6.

Understandably, PR is not always the greatest indicator of how well the site is doing, so you must factor in other measuring tools as well. I will explain more about Alexa, Technorati, RSS, and more in the days to come.

In the meantime, what will your page rank be *if* it gets updated?

3 responses so far

Sep 20 2007

Page Rank Prediction

Published by Jeremy under Traffic, Advertising, SEO

As three of the most important factors for determining the credibility for your site are traffic, RSS, and page rank, I am often times wondering what my page rank will be after the update. I was looking around at various sites and found a couple very interesting things. First of all, page rank is not determined solely on the number of links you have. For instance, if you were to make 1,000 starter websites and put your links on them, you still wouldn’t have a great page rank. This is because the page rank is determined on a deeper level.

Another reason why page rank is so important, is because many people looking to advertise want to find a blog or website that has an established readership, and a great way to prove this is with page rank. As RSS and Alexa traffic rankings are easy to track, it is very easy to establish those figures on your site. However, since page rank is updated less frequently it is much harder to determine.

What Have I Found?

I found a site that actually predicts your page rank. Having a current page rank of 0, it is nice to see what it is predicted to be after the update. Check it out.

As you can see, it is predicted that I will be a PR4 after the update. I think that’s very exciting as that is a large jump from being PR0.

This is only a prediction though, based on my backlinks. You can also see that the estimate is using 81.1% accuracy. I’ll take a close to guaranteed PR4 when the update comes along.

Based on all of this, I would think it would be extremely difficult to pass up free exposure, especially from a PR4 website or blog. If you are interested in some free exposure from a PR4 blog, you can check it out here.

8 responses so far

Jun 10 2007

What Social Bookmarking Rankings Mean To You

Published by Jeremy under Traffic, SEO

As the weeks roll on, I have noticed steady increases in many different areas. Whether these increases have come in earnings, traffic, or ranks via Technorati and Alexa, they are coming.

As a blogger, you may wonder what exactly these numbers mean to you, aside from the obvious facts. There is a lot more depth behind the number rankings you can notice when researching the importance of your blog.

First and foremost, higher rankings means that your blog is being viewed by more people. Some people are unsure of the importance of this. A larger viewer base means more income for you as a blogger. This income stream is provided through many different ways.

Not only will your advertising revenues increase, but the possibilities for other income increases as well. As people realize that your traffic is increasing, they are more apt to purchase direct advertising on your site, purchase reviews to be published on your site, and/or are more prone to continue reading your site because they enjoy the content you provide them. If you are having trouble increasing your traffic you can use direct advertising, which is very easy to sign up for and use. Another method I would recommend would be a free drawing or contest. My first free drawing has just been posted, and the traffic numbers have seen steady increases.

As long as you are patient and do not expect to go from nothing to everything overnight, you too can become a successful blogger. Working with other people in the community is a great way to start off.

4 responses so far

Jun 07 2007

Think Outside The Box To Increase Traffic

Published by Jeremy under Traffic, SEO

It seems that everywhere I look people are always trying to increase traffic. I can attest to this myself as well, because increased traffic can only lead to bigger and better things. Anyways, as people attempt to increase their traffic, they tend to only market to a select group of people. In the short time I have been involved with my blog (just over 3 weeks now) I have seen an increase in traffic due to the variety of marketing.

To start, I was only marketing on Yahoo Search Marketing. I wrote a post about how that can help increase your traffic and revenue, and it has. However, I have since taken up trying to increase my links with other bloggers, marketing towards social networks such as Facebook, and even telling people by word of mouth.

Why Market To Social Networks?

Like advertising elsewhere, social networks provide a lot of traffic. Whether people are looking for your website or not, many times you will gain traffic. On top of an increase in traffic, this is free traffic. Of course traffic is good, but free traffic is even better. As I explained earlier, traffic is the gateway to success, so do everything you can to increase these numbers.

How Do You Get Linked With Other Bloggers?

Unfortunately, this is one of the most difficult ways to generate traffic. Not because you do not get traffic from other bloggers, but because exchanging links can take time. Unless you wish to buy advertising on a fellow blogger’s blog, you will need to establish yourself as somebody who provides original content on a consistent basis. Once you can prove that you mean business, exchanging links is as easy as copy and paste.

What About Word Of Mouth Traffic?

Word of mouth traffic is many times the most targeted traffic you can get. If you know somebody who is interested in your topic, it will be extremely easy to interest them in your blog. Fortunately, people with similar interests tend to hang out together, which means that the traffic you gained from them will become a long link of highly targeted traffic.

Overview

If you are not a member of any social networks, they are easy and free to join. You can then add friends and explain to them what you are doing and why you are doing it. If you spam, you will most likely be banned, so I would strongly recommend to not do that. Increasing your links with fellow bloggers is easy too, as long as you establish yourself and be patient. If you are unsure of any people interested in your topic, you can create fliers and post them at a local grocery store or the library. If you can create an eye-catching flier, you are bound to attract some new traffic.

2 responses so far

Jun 03 2007

5 Ways To Increase Google PageRank

Published by Jeremy under Traffic, SEO

I have been doing some research as of late to see how I can increase my PageRank. I keep telling myself that it takes time, but I am the type of person who loves to see improvements. Whether it is with my Technorati rankings, my traffic levels, or my page rank. Fortunately, two of those three have increased lately. However, my page rank is still sitting at 0.

Looking at various successful blogs, and reading how they have increased their page rank, I have compiled a list of ways that you and I can both increase our page ranks.

To begin I would like to provide a few facts in relation to page rank.

A website has a maximum amount of PageRank that is distributed between its pages by internal links.

The maximum amount of PageRank increases as the number of pages in the website increases.

By linking poorly, it is possible to fail to reach the website’s maximum PageRank, but it is not possible to exceed it.

To many, this information may be second nature. I believe the PageRank system is complex, and here is a list of 5 ways to increase your page rank.

1. Links From Related Websites

A great way to increase your page rank would be to include links from other related websites within your blog. This can be the most difficult to achieve, because finding websites within your niche can be easy, but many larger websites are hesitant to link to smaller sites due to the fact that they feel they are not getting as much in return as they are giving you (traffic wise). However, once you build your reputation as being successful and having substantial traffic, this method becomes increasingly more easy to achieve.

2. Writing Articles

In order to generate additional traffic and in turn increase PageRank, another great idea would be to write articles. I would suggest using Helium, as I have published articles with them before. Aside from providing additional traffic to your website, you can earn money each time somebody reads your article. Again, writing well will earn you money in the end. Another reason as to why these articles will help your traffic numbers, is you can throw links in to your website throughout the article about where you can find additional information about your topic. In the end, traffic rules all.

3. Join Forums

I have personally realized how effective this can be with traffic increases. Especially if the forums have a relation to your blog, your traffic numbers can and should drastically increase. With related forums, the traffic to your site will be within your target group, so you will have essentially killed two birds with one stone. On top of that, you can include a signature to your website or other referral links, and make it extremely easy for others to visit your website. I have not tried any related forums, but I have used completely unrelated forums and my traffic numbers have since increased.

4. Submitting To Search Engines

Granted this method seems obvious, some people do not submit their websites to search engines for various reasons. Not only are these links free, but you have a greater chance at increasing your rank within popular search engines like Google or Yahoo. Google has close to 300,000,000 backlinks and Yahoo is just shy of 175,000,000. These numbers prove the amount of people who have previously linked to these search engines, and getting a free link to your website can be extremely helpful to you as the webmaster.

5. Do Not Use Poor Linking or Link Farms

One way to decrease your rank in the eyes of Google’s PageRank system would be poor linking, or using linking farms. A linking farm would be something like Viralink where there is just a bunch of links compiled together to try to generate additional traffic. If this is bad for PageRank, then why did I do it? I did it as a one time thing to see how much traffic this idea could generate. Along with that, there are some related websites within the Viralink which I can then look at more closely and work on some direct links from related sites.

An Overview

Increasing PageRank can be a difficult task, especially for new bloggers. This is why creating professional, original content plays a very large factor in being successful. I cannot stress the importance of content. With content, other bloggers will realize that you actually know what you are talking about, and will be more inclined to exchange links with you. This is one of the most important ways to increase your page rank. I have personally used each of these methods, now I just need to wait until Google updates the PageRank numbers again so I can see how effective these ideas actually are.

9 responses so far