When I am not working on this blog, I have spent a very small amount of time on a new project. However, I am having a few doubts and questions about this project. Since Online Cash Flow is directed mainly towards making money online in whatever ways possible, I decided I would like to work on another blog to write about a variety of other topics that interest me. However, I have done some thinking and was wondering this: Just how many categories should you have? There are many great blogs out there that are very generalized, but there are also a lot of multi-categorized blogs that fail.

The Benefits Of Many Categories (Broad)

There are a few benefits of having a lot of categories. First and foremost, it is very easy to write all your information in one spot. As the publisher it is not difficult to write posts about whichever category you choose, as they are all right there in front of you. That way you do not have to switch back and forth between different blogs and waste time setting up and customizing each of the according blogs. I will agree with you, that even though a majority of my categories are related to making money online, sometimes my content is too generalized. It is something I need to work on, and I will because it is very difficult to succeed without making frequent changes and learning quickly from your mistakes. A couple posts here and there to break-up the monotony are always great, and I will always be a believer in those posts.

The Benefits Of Few Categories (Narrow)

The benefits of having a few categories strongly outweigh those associated with having a broad approach. There are many reasons as to why this is the case. First of all, when you have a narrow content base, your readers are at your blog to read your content. For example, if you have a general blog and you write about the following topics: Gardening, Race Cars, Technology, Health, Making Money - if somebody is interested in gardening, they are not necessarily interested in race cars. Therefore, they might not believe your knowledge and doubt your expertise, regardless of how qualified you are.

Another reason, is if you continuously write about a few related topics, you build trust and credibility for yourself and with your readers. When people are learning from you and you have written extensively about making money online, with proof of success, people will continue reading your material.

While on the topic of monetization, if you write strictly about making money online, and blogging, private advertisers are much more likely to look to advertise at your blog than somebody who writes about gardening and race cars as well.

Overall

For the beginning bloggers, it may be much easier to write about a variety of topics and it will be easier to track statistics, earnings, etc. However, I would suggest only doing so until you find out what you really want to write about. Once you do that, narrow in on your topic and become an expert. Writing about 2-3 topics is much easier than 20, and you will notice that your content will become easier to produce.

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