As promised, here is part 2 of the series (total of 3) about thinking of different ways to promote and gain exposure for your business. Part 1 dealt with the frequently used ways, and here we will touch base on the somewhat used methods. Of course, within part 3 I will explain some of the rarely used methods.

After understanding the differences between PPC (pay per click) and PTC (paid to click) advertising, you can realize why these methods are most frequently used. To clear up any confusion, PPC advertising is advertising you can purchase via AdWords, Yahoo Search Marketing, or Microsoft AdCenter. On the other hand, PTC advertising is where you pay to have your advertisement shown, but the people clicking your ad are actually being paid to do so. With PTC advertising, you will get a lot of clicks for a very low rate, but unfortunately some of the people are only there to make money as opposed to read the material.

If you understand why PPC and PTC advertising is most frequently used, you would probably realize a few of the types of advertising that are somewhat used.

Somewhat Used Methods

Private Advertising

Private advertising is becoming increasingly more popular. However, even at that many people are unsure of the benefits of advertising privately. Many cases people are unsure of the real value of the advertising they are receiving, and do not care about potential clicks per month based on impressions. Another reason that private advertising is not used very often is that many people would rather spend $10 per month on targeted PPC advertising, or even less on PTC advertising and will work on building their traffic from there. Speaking from personal experience, I did not touch base on any private advertising until last month (more than 6 months after I began blogging).

In order to effectively utilize private advertising, I would suggest having a decent amount of content to influence reader’s and make them want to return. Especially if these readers are coming from a notable blogger, it is always a good idea to make a first impression. After all, you only have one chance to make a first impression. Make it good.

Myspace

Whether people use Myspace to spam popular users profiles (I have honestly done that in the past before I started blogging to “promote” various offers - Needless to say, it did not work at all, but it did waste a lot of my time), or post bulletins, it is becoming more popular as well. As you will notice, 5.585% of internet users worldwide visit Myspace each day (Alexa). This may be shocking to some, and before I began researching Alexa daily, it was definitely quite the eye-opener for me as well.

Stay tuned tomorrow for the rarely used methods of advertising. I realize I may have missed some here and there, but these are the big ones. As you may have guessed, there are more rarely used methods than there are frequently or sometimes used methods.

What does that mean for you?

Take advantage of the methods that are not being utilized and maximize your traffic when doing so.

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